ABOUT FRANK.
We called it frank because that's the part people remember.
The conversation where someone levels with you, and the direction changes because of it.
David Scott
Founder of frank.
WHO WE ARE
20+ years helping executive teams make better decisions.
For 20+ years, I have helped organisations navigate major shifts, from digital transformation and Agile through to customer analytics, governance and AI. In my experience, the technology may change, but the leadership challenge doesn't. I help executive teams make better decisions when complexity, competing priorities and uncertainty threaten to slow progress.
This is a result of a career spent partnering with business and customer-facing leaders, while using data and analytics to solve commercial problems. I start with the customer - validating the problem or growth opportunity and the business outcome that is desired, bringing together commercial thinking and evidence to help executive teams make better decisions and deliver tangible results. I am known for asking the simple questions others overlook and not being afraid to challenge assumptions when necessary.
It also means we know what it’s like to be on your side of the table.
WHAT WE DO
We translate.
Strategy into technology that works. Data into decisions people actually make. AI into something grounded in what your business needs.
Most of the difficulty in data and AI isn't technical. The people who understand the business problem and the people who understand what's possible are rarely in the same conversation. That's the job we do.
WHAT WE BELIEVE
Organisations should be able to act on what their data tells them.
Fewer priorities.
Clear decisions.
A handful of things done properly.
The most useful thing a consultant can do is say what they actually think, including when it costs them work.
WHO WE ARE
Four habits.
Simple and straightforward
Plain language. If you need a glossary to read our advice, we haven't finished writing it.
People first
We look after each other, and the teams we work with. Change done to people rarely holds.
Responsible
We take ownership and manage risk actively, including the risks nobody wants to raise.
Courageous
We say the hard thing, to each other and to our clients. That includes what the data doesn't support.
Want a straight answer?
Tell us what you're facing, or start with the diagnostic and see where your data and AI team and the business really stand.